Have you ever scrolled through your feed on Instagram and caught your eye on a post too aesthetic to pass? The color scheme of each picture matches the previous, the camera meets different perspectives and the caption perfectly depicts the vibe of the post. The perfect post takes preparation and a good eye, but once you master the technique, the formula will flow smoothly and easily into each one until your whole profile frames your aesthetic.
Choosing a cohesive color scheme for not only each post but also your profile is key to curating the best posts. Even if the pictures you take do not fit into the theme, with some simple light or dark editing, the atmosphere of each photo has the ability to match. Downloading a photo-editing software such as Lightroom or Luminar will elevate your editing ability, creating cohesive posts left and right. If possible, only post pictures taken on a real camera or camera style app such as Daze Cam or Huji. If you do not have access to any of these, the editing software built into your phone will do.
In reference to posing, avoid awkward or repetitive poses. Utilize sources such as Pinterest or even other people’s posts to replicate a variety of poses. Try switching sides, different numbers of people in groups and different smiles or faces in each picture. If you feel uncomfortable while taking a picture, it will most likely translate as that in the image. Relax and get comfortable in front of the camera before taking a bunch of pictures. If you find that you have a “good side,” find poses on either side that will accommodate you such as facing the same direction, back to back or straightforward.
The first thing people look towards when reviewing a post is the caption. Some people make the mistake of writing close to a novel in their caption rather than keeping it short and sweet. Captions should hook the viewer, and not many people want to scroll through paragraphs about the significance of the event. If your post captures a very significant moment that justifies this type of caption, follow this format: cute short caption, skip a few lines and then write the paragraph. This way, the extra words will not show unless someone clicks “more,” therefore leaving it up to them whether they want to read all of it. Also, all the posts having a short caption will flow better, making the aesthetic of your profile more cohesive. Try to stick to a common theme to each caption. If you use only emojis for your caption, keep that trend in all of your posts. Stay away from cringy cliches or overused sayings, and if you use emojis, keep them relevant.
These tactics will create a visual haven for your profile, as it will have a more professional and patterned appearance.
