A new trend has taken over TikTok. However, this trend echoes an earlier obsession with squishies, especially from the two leading brands: NeeDoh and Speks. Both brands produce high-quality, satisfying sensory toys that continue to capture attention online. While each brand offers unique features, distinct differences have shaped user preferences. Some people prefer Needohs while others prefer Speks, but the question is what qualities make one more preferred over the other? Is it the texture, quality or simply because of TikTok?
“I really like my needhoh because it is more durable and the brand has more cool designs. All the media attention brings people together,” junior Kate Larsson said.
Texture strongly influences opinions. NeeDoh provides a firmer, dough-like feel with a quick snap-back after squeezing. That responsiveness creates a satisfying, controlled sensory experience.
“My Needoh is better than other squishies like Spek because it is more durable. A lot of my other squishies pop easily or just aren’t as satisfying because they are flimsy,” sophomore Avery Johnson said.
Speks, however, bring their own advantages. A softer, gel-like consistency allows more flexibility during stretching, pulling and squeezing. Many users appreciate that added range of motion.
“The quality on my Speks are nicer than other squishies I have had, including Needoh, which are not able to hold up after using it after a while,” sophomore Madison Silva.
Speks have a distinct feel with a more smooth, matte exterior making it a nice sensory touch.
“I personally like the feeling of Speks better than NeeDohs. A NeeDoh can get a bit gross on the outside,” junior Brecklyn Sustaita said. “I also like the jelly-like feel of a Spek while Needohs are more firm.”
Ultimately, both brands succeed for different reasons. NeeDoh delivers firmness, durability and creative designs while Speks offers flexibility, smooth texture and a softer feel. Personal preference drives the decision, though TikTok trends continue to influence buying choices. As the craze grows, both brands will likely maintain strong followings, proving that sensory excitement comes in many forms.
